Client Overview

Evergreen Landscaping is a premium landscaping and outdoor design company serving high-end residential clients in the suburban market. They had an outdated website that wasn't generating leads despite their excellent reputation and service quality.

Challenge

Evergreen's website had several critical issues:

• Outdated design that didn't reflect their premium service quality
• Poor mobile experience (67% of their traffic was mobile)
• No clear calls-to-action or lead capture mechanisms
• Slow loading times affecting user experience
• Difficult navigation that buried key service information
• No SEO strategy, resulting in poor organic visibility

Solution

We implemented a comprehensive website redesign and optimization:

1. Strategic Planning & User Journey Mapping
   • Conducted client interviews to understand their ideal customer journey
   • Analyzed competitor websites to identify opportunities
   • Created a site architecture focused on conversion
2. Conversion-Focused Design
   • Developed a modern, visually stunning design showcasing their work
   • Implemented strategic CTAs throughout the user journey
   • Created service-specific landing pages with targeted messaging
   • Designed a portfolio section with filterable project categories
3. Technical Optimization
   • Built a mobile-first responsive design
   • Implemented performance optimizations for 2-second load time
   • Added structured data for enhanced search visibility
   • Integrated with their CRM for seamless lead management
4. Lead Generation Implementation
   • Created a "Dream Yard Quiz" interactive lead magnet
   • Implemented live chat for immediate prospect engagement
   • Developed a project cost calculator to pre-qualify leads
   • Set up remarketing pixels for continued engagement

Results

Within 60 days of launch:

• 340% increase in contact form submissions
• 89% increase in time spent on site
• 67% decrease in bounce rate on mobile devices
• 112% increase in organic search traffic
• 28 high-quality leads generated (compared to 6 in the previous period)
• 8 new projects signed (average project value: $12,500)

Testimonial

"Our old website was basically an online brochure that did nothing for our business. ProjextLabs Media transformed it into our best salesperson. The new site not only looks stunning but actually converts visitors into leads while we sleep. The strategic approach to the design has completely changed how we think about our digital presence."

- Michael Torres, Owner, Evergreen Landscaping