Client Overview

The Law Office of Michelle E. Diaz is a boutique family law practice specializing in divorce, child custody, and partnership dissolution cases. With 20 years of experience and a team of three dedicated professionals, they needed a website that would reflect their expertise and compassionate approach to sensitive legal matters.

Challenge

The law firm faced several challenges with their existing website:

• Outdated design that failed to convey professionalism and trustworthiness
• Poor mobile responsiveness affecting a growing segment of potential clients
• Unclear service offerings making it difficult for prospects to understand their expertise
• Low conversion rate of visitors to consultation requests
• Lack of bilingual support despite serving a diverse client base
• Absence of trust indicators and social proof to reassure potential clients
• Difficult navigation that buried key practice areas

Solution

We implemented a comprehensive website redesign with strategic UX improvements:

1. Strategic Visual Identity
   • Created a sophisticated, professional design using a neutral color palette with black and white elements
   • Incorporated imagery of Lady Justice to symbolize strength and fairness
   • Developed a clean, minimalist layout that conveys professionalism and authority
   • Ensured consistent branding across all pages
2. User-Focused Information Architecture
   • Restructured navigation to clearly highlight four main practice areas: Marriage, Family, Partnership, and Other Services
   • Created dedicated service pages with detailed information about each legal offering
   • Implemented a bilingual toggle with "Se Habla Español" prominently displayed
   • Designed a clear "Let's Talk" call-to-action button consistently positioned across all pages
3. Trust-Building Elements
   • Added key statistics showcasing the firm's experience (150+ cases closed, 100 happy clients, 20 years experience)
   • Created a "Meet Our Team" section highlighting the attorneys' credentials and expertise
   • Incorporated authentic photography showing positive family outcomes
   • Developed detailed service descriptions that demonstrate legal knowledge
4. Conversion Optimization
   • Implemented strategic call-to-action buttons throughout the user journey
   • Created a streamlined contact form optimized for mobile devices
   • Added service-specific contact options to capture leads at their moment of decision
   • Designed a user flow that guides potential clients from information gathering to consultation request

Results

Within 90 days of launching the redesigned website:

• 185% increase in consultation requests
• 127% increase in time spent on site
• 94% reduction in bounce rate
• 210% increase in mobile conversions
• 156% improvement in organic search traffic
• 75% increase in Spanish-speaking client inquiries
• Expanded service area reach by 35 miles
• 5-star Google Business Profile rating achieved with new client testimonials

Testimonial

"ProjextLabs Media completely transformed our online presence. The new website not only looks professional and trustworthy but actually converts visitors into clients. The clear organization of our practice areas has helped potential clients better understand our services, and the bilingual support has significantly expanded our reach in the community. Most importantly, we've seen a substantial increase in quality consultation requests since the redesign."

- Michelle E. Diaz, Principal Attorney