Client Overview

Mimi London is a high-end furniture retailer specializing in handcrafted, unique, and organic furniture pieces. Based in Los Angeles at the Pacific Design Center, they cater to interior designers, architects, and discerning homeowners seeking premium, artisanal furniture with distinctive character.

Challenge

Mimi London faced several challenges with their digital presence:

• Outdated website that didn't reflect the premium quality of their handcrafted furniture
• Poor product categorization making it difficult for designers to find specific collections
• Limited product detail pages lacking specifications needed by professional designers
• Inadequate mobile experience despite increasing mobile traffic from design professionals
• No remarketing strategy to recapture interested visitors who didn't convert
• Low conversion rate for quote requests and showroom visits

Solution

We implemented a comprehensive website redesign and digital remarketing strategy:

1. Premium Website Redesign
   • Created a clean, sophisticated design that showcases the artisanal quality of their furniture
   • Implemented high-quality product photography with zoom capabilities
   • Developed intuitive navigation with clear categorization (Seating, Tables, Outdoor Collections)
   • Added detailed product specification pages with dimensions, materials, and customization options
   • Created a dedicated "Flagship Showroom" section to drive in-person visits
2. User Experience Optimization
   • Implemented responsive design for seamless mobile browsing
   • Created streamlined "Request a Quote" functionality
   • Added downloadable tear sheets for designers
   • Improved site speed by 65% through image optimization and code refinement
   • Implemented intuitive filtering options for product collections
3. Digital Remarketing Campaign
   • Developed segmented remarketing ads targeting previous site visitors
   • Created specific ad sets for different furniture collections
   • Implemented dynamic product ads showing items visitors had viewed
   • Developed special promotions for showroom visits
   • Set up abandoned quote request recovery emails
4. Analytics Implementation
   • Set up comprehensive tracking for user behavior
   • Implemented heat mapping to analyze user interaction
   • Created conversion funnels to identify drop-off points
   • Established regular reporting on key performance indicators
   • Developed A/B testing framework for ongoing optimization

Results

Within 90 days of implementation:

• 187% increase in time spent on product pages
• 142% increase in quote requests
• 95% increase in showroom visit appointments
• 78% reduction in mobile bounce rate
• 215% increase in returning visitors through remarketing
• 35% increase in average order value
• 12 new interior designer partnerships established
• Featured in 3 design publications due to enhanced digital presence

Testimonial

"ProjextLabs Media transformed our online presence to truly reflect the premium quality of our handcrafted furniture. Their strategic approach to both design and remarketing has significantly increased our quote requests and showroom visits. Most importantly, interior designers now have all the detailed information they need to specify our pieces in their projects. The return on investment has been exceptional."

- Mark Boone, Owner & President, Mimi London